What Type of Homebuyer Are You?

Read time: 3 min

I was recently invited to help with the marketing activation of North Lodge, a beautiful Grade II listed property about to hit the market near Rugby.

And I couldn’t resist using this opportunity to do something a little… different.

We all know video can be powerful (403% more enquiries powerful, to be exact). But not all property videos are created equal.

So, instead of just doing one tour, I produced five short edits of the same property — each in a completely different tone. Almost like caricatures. Why? Because different buyers respond to different things.

Some want facts.
Some want feelings.
Some don’t want anyone influencing them.

And if we want to attract the right buyer — the one who falls in love, makes a strong offer, and gets to exchange — then it’s our job as agents to get out of our comfort zone and speak their language.

That’s how this article came to life.

🧭 So, what type of Homebuyer are you?

✨ It was just a creative exercise. But the reactions I got highlighted something much bigger:

No matter what kind of buyer you are, almost everyone feels the same dread when it comes to…

• Navigating the process

• Negotiating the price

• Competing with other buyers

• Wondering if they’re making a good decision

That’s where we can help.

🔑 Introducing: Buyers Representation (LITE)

If you’re unfamiliar with the UK system — estate agents work for the seller. No matter how helpful they seem, their job is to get the best outcome for the person selling the house.

So who’s in your corner?

Our Buyers Representation Lite service flips the script. We work with you to:

✅ Assess whether the home is a good buy
✅ Negotiate the best value — not just the asking price
✅ Make your offer stand out in a competitive market
✅ Visit properties on your behalf if you're out of area
✅ Give you honest advice with your best interests in mind

You’re still in the driver’s seat. You still get the excitement of the search.

We just handle the parts you probably don’t love.

And here’s the twist:
💰 Our fee can be covered by the savings we secure for you.

So if you're looking to buy, but not looking to be on your own — we should talk.

Let’s find your dream home, the smart way.

📩 [email protected]
📞 0118 324 80 34

Examples of some of our Buyers Representation (LITE) clients:

• An overseas investor looking to build a portfolio in Reading. We secured a tier-one flat just a street away from The Oracle, negotiated a 10% discount off the asking price, and even included the staging furniture in the deal — one less thing to worry about. 🙂 

• An EU national and long-term UK resident seeking a property to purchase outright as a future retirement base — with the flexibility to travel frequently back to their home country.

• Local Windsor residents with an upsizing project in the same area. They got in touch as looking for expert support on navigating the market and understanding significant variations in asking prices for properties that looked the same.

Spotlight!

We love partnering with local Thames Valley businesses we get to know personally, and putting them under our spotlight.

If you know or run a business you think could be a good fit, please feel free to respond to this e-mail or invite them to reach out.

Some have shared special offers with us, which you can check out here: https://lsproperties.uk/thames-valley-local-businesses-offers/

Wishing you a great week ahead!

Guy

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